he author of the New York Times and Business Week bestsellers selling the Invisible and What Clients Love, Harry Beckwith shares insights from more than thirty years of success. In this invaluable guide he and sales superstar Christine K. Clifford show you how to package and present your most important product of all: yourself.
You, Inc
Whether you're getting close to the corner office or just starting your career, these inspiring stories, fascinating examples, and amazing tips will help you in ways you never imagined. You'll learn how to make a good impression on prospects, clients, or employers, as you discover hundreds of ideas, including:
Sixteen Candles and Shrewd Waitresses: Why life is more like high school than college—and what to do about it.
From Robin Williams to Dr. Jekyll: Why surprising people isn't a good idea after all.
The $18 Million Sandwich: How a few dollars and seconds could lead to startling success.