Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation and transform themselves into truly modern organizations.
In The Lean Startup Ries laid out the practices of successful startups - building a minimum viable product, customer-focused and scientific testing based on the build-measure-learn method of continuous innovation, and deciding whether to pivot or persevere. In The Startup Way he turns his attention to an entirely new group of organizations: established enterprises such as iconic multinationals GE and Toyota, tech titans such as Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences working with some of these organinetons, as well as non profits, NGOs and govergments, Res introduces a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.