The Sparkling Story of Coca-Cola, a compendium of America's favorite soft drink, is an entertaining account of the product that helped define the term"pop culture."
From the history of Coke's distinctive flavor, the fight for control of the formula, and the early days of advertising to the legal battles, the introduction of vending machines, and the huge demand for Coke spurred on by baby boomers, The Sparkling Story of Coca-Cola presents an overview of this world-famous product and company.
With an appealing combination of entertaining text and incredible artwork—includ-ing vintage photos, calendars, and collectibles-The Sparkling Story of Coca-Cola is sure to appeal to Coke aficionados everywhere.
Gyvel Young-Witzel and Michael Karl Witzel are the authors of numerous books on American pop cul-ture, including Gas Stations Across America, The American Motel, The American Diner, Cruisin': Car Culture in America, The American Drive-In, The American Gas Station, and Soda Pop! From Miracle Medicine to Pop Culture.
This is not an official publication of The Coca-Cola Company. The name Coca-Cola and Coke, as well as certain names and logo designs, are the property of The Coca-Cola Company. We use them for identification purposes only.
Neither the authors, photographers, publisher, nor this book are in any way affiliated with The Coca-Cola Company.