There is perhaps no discipline in the world of business more eclectic than marketing as proven by the staggering variety of ideas, concepts, frameworks, and guidelines gathered in this collection from Soundview Executive Book Summaries. We have been providing busy readers with business book summaries for nearly thirty years; the following seventeen comprise some of the most interesting and influential among them.
The authors of these books are marketing gurus-consultants, academics, and writers who have created new thinking in the area of marketing over the past twenty-five years.
Some of these authors, such as Jack Trout, Philip Kotler, and Seth Godin, have familiar names. Others may be new to you but bring to the collection insightful and innovative ideas. After all, we chose the books for this collection not because of blockbuster sales, but because they advanced and challenged accepted marketing theory and practice.