More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click.
With little notice or fanfare, our online experience is changing dramatically as the Websites we visit are increasingly tailoring themselves to us.
The race to collect as much personal data as possible is now the defining battle for today's Internet giants like Google, Facebook, Apple, and Microsoft. As a result, we will all increasingly each live in our own unique information universe-what MoveOn.org board president Eli Pariser calls the "filter bubble." In this groundbreaking account, Pariser lays bare the personalization that is invisibly taking place on every major Web site and reveals how it will limit what we are exposed to in the future, leaving less room for creativity, innovation, and the democratic exchange of ideas.