The art of looking sideways is a primer in visual intelligence.
an exploration of the workings of the eye, the hand, the brain
and the imagination.
It is an inexhaustible mine of anecdotes, quotations, images,
curious facts and useless information, oddities,
serious
science, jokes, memories - all concerned with the interplay
between the verbal and the visual, and the limitless resources
of the human mind. Loosely arranged in 72 'chapters', all
this material is presented in a wonderfully inventive series
of pages that are themselves masterly demonstrations of
the expressive use of type, space, colour and imagery.
This book does not set out to teach lessons, but it is full
of wisdom and insights collected from all over the world.
Describing himself as a 'visual jackdaw', master designer
Alan Fletcher has distilled a lifetime of experience and
reflection into a brilliantly witty and inimitable exploration
of such subjects as perception, colour, pattern, proportion,
paradox, illusion, language, alphabets, words, letters, ideas,
creativity, culture, style, aesthetics and value.