The trusted guide: how to create and implement a powerful, action-oriented strategy that gets results
Richard Rumelt's classic bestseller shows how to cut through the buzz-words and half-baked goals of 'bad strategy' and provides a clear (and entertaining) understanding of how to master the power of 'good strategy'.
For Rumelt, the heart of good strategy is insight into the hidden power in a situation, and an appropriate response
- whether launching a new product, heading a school or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking.
Since its first publication, the book has won fans around the world with its original and pragmatic ideas, and continues to provide a timeless key to developing and implementing a successful strategy.