Words are making a comeback.
For years we've been told the world is becoming more visual.
That everyone has a shorter attention span.
That a picture speaks a thousand words.
But look at social media. Blogs. Tweets. Reader's comments. Books on the Kindle, magazines on the iPad. Ads on TV and online watched by more people than ever. And everything you see or touch becoming a medium for carrying an advert.
Which explains why great copywriting is in great demand.
Unfortunately, until now most books on copywriting have been of the old-fashioned, old-school, old-hat kind - barely mentioning brands or concepts or digital.
This isn't one of them.
An invaluable guide to creating or critiquing copy that's brand-literate, media-savvy and powerfully persuasive, it will show you how to make your writing irresistible.