Blind Spots puts modern leaders on the offense for the next big $28 trillion disruption to hit the changing business landscape: WOMEN.
It's time to lose the out-dated stereotypes and get real about the business of women today. She's influencing and making the final decision in most category purchases. She's outpacing men globally in graduate education, as well as influence, and her total world income is growing exponentially year-on-year. Yet most businesses aren't maximising their connection to her powerful wallet and underserved needs.
With granular, visionary insight, Australian marketing veteran RJ Brideson challenges business to get gender-smart and smell the ensuing profits. Full of unique case studies across a wide range of industries, Blind Spots provides you with the tools, facts and clarity needed to alchemise this complex issue into greater market share and top-down cultural change.